Gotta love the hashtag! Often overlooked, under used, over used, or crazy to read – when used right, this can be a powerful little tool in your digital marketing toolbox.
A few rules to guide you
- Use hashtags your audience will search for. Be careful of super specific hashtag, or long confusing combinations of words.
- Don’t get stagnant! Switch them up. Make sure the hashtags you use apply to the content you are sharing.
- Search and adapt. Check regularly for the top hashtags in your field and in related fields.
- Keep a list. Have a cheat sheet of hashtags, by content category, that you can cut and paste from for quick easy use.
- The more the merrier! 10 is a good start, but if you have more that will engage the audience you are looking to connect with – go for it!
Types of Hashtags
- Product or Service
- Niche
- Industry
- Community
- Special event
- Holiday
- Location
- Relevant phrase
- Acronym
- Emoji
Hashtags are another great simple tool to amplify your message. #hashtag #like #follow #likeforlikes #followme #love #happy #thoughtoftheday #share #repost
