Gotta love the hashtag! Often overlooked, under used, over used, or crazy to read – when used right, this can be a powerful little tool in your digital marketing toolbox.

A few rules to guide you

  1. Use hashtags your audience will search for. Be careful of super specific hashtag, or long confusing combinations of words.
  2. Don’t get stagnant! Switch them up. Make sure the hashtags you use apply to the content you are sharing.
  3. Search and adapt. Check regularly for the top hashtags in your field and in related fields.
  4. Keep a list. Have a cheat sheet of hashtags, by content category, that you can cut and paste from for quick easy use.
  5. The more the merrier! 10 is a good start, but if you have more that will engage the audience you are looking to connect with – go for it!

Types of Hashtags

  1. Product or Service
  2. Niche
  3. Industry
  4. Community
  5. Special event
  6. Holiday
  7. Location
  8. Relevant phrase
  9. Acronym
  10. Emoji

Hashtags are another great simple tool to amplify your message. #hashtag #like #follow #likeforlikes #followme #love #happy #thoughtoftheday #share #repost