While many may know that including a call to action, or CTA, in their emails is important, what some may not realize is that there can be more than one way to go about it. Often, employing more than one strategy to get potential customers to click can help ensure the effectiveness of your CTAs. Here are a few tips that may help boost your email marketing campaigns.
Write It Out
CTAs can take many forms. While some may imagine a CTA as a big flashing button in the middle of an email, CTAs can also be simple as well. Sometimes an effective CTA can take the form of text. By having something written out and simply asking a lead to email back or call, it can help you to see who is interested enough to reach out and seek more information about your service or product. Also, a text CTA may have a more personal feel than some other forms of email marketing and could make a potential customer feel more inclined to communicate with you.
Provide Links
Although it may not seem important to some, providing links could have an impact on the effectiveness of your emails. By now, many people may find it natural to click on a picture in an email and see if it leads to something new. By always adding links to all your photos, you increase the odds of leading potential customers back to your website. Additionally, it can also be important to include all of your social media buttons within an email as well. By having links to all of your social media available, you can make it easier for a potential customer to do some more research about your brand, or follow you on one of these platforms if they are interested. Even if this information may be available elsewhere online, making sure that it is convenient for them to click on could increase the likelihood of them engaging with your business.
The Takeaway
When it comes to growing your business, there can be many things to consider, and this may feel especially true when it comes to email marketing. However, just because there can be many things to think about doesn’t mean that you necessarily need to feel overwhelmed.
There can be more than one way to help make sure that your marketing is effective, and by employing different strategies you can potentially increase your customer engagement and help reach your goals.
