You want loyal customers to frequent your small business, but how exactly do you make that happen? One strong method: Smart branding. By using clever marketing tactics you can get the public excited about your business and everything that you have to offer. Try some of these simple yet effective ideas to draw in new clientele and help find customers who are loyal to you and your services.

Be Available All Across the Board

Everybody uses the internet differently: Some people like to browse Pinterest and find new ideas for the home while others like to compare prices on products. You know your target audience better than anybody thanks to the market research you’ve conducted ahead of time, so use that information to your advantage. On what platforms are you most likely to be found by the people that you want to find you? Don’t decide that because you’ve plopped a website down everybody will flock to you — be a presence all over the place.

  • Social media accounts are great for branding small businesses. Pick three or four social media platforms that you feel the most customers will be on and create a business account for each; you might try Facebook, Instagram, and Twitter.
  • Don’t forget about review sites like Yelp and TripAdvisor. Ensure that you’re reading all comments and reviews and more importantly, responding to all of these. This creates validity in your ability to communicate and proves that yes, you’re there reading what people have to say.
  • It sounds simplistic, but don’t forget about the simple power of your business email address. Respond to clients as soon as you can and make use of your marketing email list that your customers have opted into.

Create Events For Customers Only

Everybody likes to feel like they’re being pampered, and by planning events tailored exclusively to your customers then you’re giving yours the royal treatment. You already know about rewards cards and points towards a discounted item, but think on a larger scale:

  • Parties, dinners or barbecues for customer appreciation always go over well. Who doesn’t love free food?
  • Test-driving your new equipment; for example, if you’ve recently unveiled a new line of organic beauty products, why not invite an elite group to test them for you and give you feedback?
  • Swag bags are a hit no matter who you’re giving them to. Include things like small samples of your products, coupons for the next purchase and exclusive products for those few people.

The way that you market your business is going to have a direct impact on the way your clients respond. Think about your branding strategy and ways that you can improve it while making your clients feel taken care of.